Don't launch your subscription box to crickets!
Introducing...
Prelaunch Prep School
Your step-by-step blueprint for validating your subscription box idea and building, and nurturing an audience so that you can fast track your success at launch! Learn how to build your audience BEFORE you build your business!
You’ll go from feeling scattered and overwhelmed to feeling confident and clear about how to validate your subscription box idea and how to build and nurture an audience of eager fans who are excited to buy when you launch!
You've got a great idea for a subscription box business and you can't wait to bring it to life!
You know the importance of building your audience BEFORE you build the business so that you will have customers ready to launch to!
- Still fine-tuning the details of how your subscription box is going to function
- Completely clear on who this box is for and how it’s going to change lives but just not sure how to find the right buyers
- Wanting to make sure you’re idea has legs before you spend a ton of time (or money!) in building it
You’re in the right place.
Prelaunch Prep School will give you the tools and step-by-step blueprint you can follow to build an audience and validate your idea so that you won’t be launching to crickets!
By the end of this course, you'll have...
PRELAUNCH PLAN
Complete clarity about the steps you need to take to execute a strong prelaunch and set yourself up for success!
LANDING PAGE
Developed a high converting landing page designed to organically grow your audience
BRANDING
Basic branding and a box mock up that you can use to promote your box on social media, in emails, on your landing page and in other marketing assets.
WELCOME SERIES
Created an automated email sequence designed to welcome and engage your new audience when they join your prelaunch campaign!
MARKETING STRATEGY
Leveraged a mix of marketing strategies that will grow your audience and create buzz
VALIDATION
Validated your subscription box idea to make sure you’ll be delivering a product that the market wants and needs and will be willing to buy at launch.
NURTURE EMAIL SYSTEM
Crafted a compelling sequence of email content to nurture your audience, to keep your leads warm and to build trust and loyalty - so they'll be ready to buy on launch day!
AUDIENCE FEEDBACK
Compiled a gold mine of information from your new audience on how exactly to shape your new subscription box so that you’ll not only meet their expectations but EXCEED them every time!
Enroll in Prelaunch Prep School Today!
For a One Time Payment of $199
What They're Saying...
This is where you’ll get a birds-eye view of exactly what’s going to go down during your prelaunch and throughout this program. Learn the unique prelaunch strategy that I use to draw potential customers to my email list AND incentivize social sharing from those new leads! Through this secret weapon to organic growth, you’ll have your new audience HELPING you continue to grow your audience all throughout prelaunch!
- Get your 4 Key Decisions made with clarity and confidence so you can keep building momentum towards your end goal.
- Blast through your prelaunch prep checklist with step-by-step action items that will get you perfectly positioned to start your prelaunch with ease.
- Map out your prelaunch goals so that you know exactly where you’re going and so you can keep a pulse on your progress.
Now that you have your foundation ready to go, it’s time to create the assets that will be used to build your audience. These are things like basic branding (don’t worry- I make it simple and fun!), creating a box mockup and crafting the messaging that you’ll use over and over again as you execute your rockin’ prelaunch.
- You’ll be clear on the elements that make up YOUR perfect landing page!
- Determine your unique prelaunch offer and incentives. This is your secret weapon to organic growth!
- Create a GORGEOUS and cohesive brand! No design experience? By the end of this module, you’ll look like you do!
- Create and edit DIY photos of your box mockup that you can use in all of your marketing efforts to visually compel your target audience to join you! I’ll teach you easy DIY photography tips that I use even to this day.
- If DIY photography isn’t your jam, I’ll give you resources of how you can get them done from a pro, without costing a fortune.
- You’ll map out all the juicy words (called your copy) that you’ll use on your landing page to describe your subscription box in a way that converts visitors to email leads!
- You’ll have everything you need to be equipped to film an intro video for your prelaunch campaign using my easy 4 step framework that will have visitors jumping to join you!
The goal of this module is to get your landing page and email welcome series up and running so you can start to build your audience! Is “TECH” a four-letter word that makes you want to run for the hills? No problem! You can take a deep breath and rest assured that I will show you step by step where to click and how to set it up without any fuss or tech tantrums.
- Create your own landing page using my pre-vetted platform of choice that’s designed to convert and to organically grow your audience with a built in referral and rewards system.
- Connect your email service provider with your landing page so that all of those leads are captured in the right place. Don't have an email service provider yet? That’s ok, I’ll show you how to set it up too if you need it.
- Craft a compelling welcome email series that runs on autopilot so your new leads will be welcomed automatically no matter what time of day or night they join your list! I keep this super simple by giving you access to swipe files that all you need to do is update to fit your brand. I've already handled the hard part for you!
- Don’t like scary surprises? Neither do I! Check all the boxes on the final test checklist where you’ll make sure everything is working exactly the way it should before you start to share it with the world!
If you’re a marketing nerd like me, this is where the fun begins! If you don’t know anything about marketing, that’s ok too! We’ll cover 4 strategies you can use to market your landing page and grow your audience without spending a fortune on ads.
- Create your own unique marketing plan by layering the strategies that you’ve learned together and applying the action steps outlined for each strategy - so you’ll know exactly what to work on every time you open your computer!
- Leverage your existing visibility to grow your audience (this one will definitely surprise you, in a good way!). I’ll show you how to use all the digital real estate you already have to reach the perfect audience for your box.
- Harness the power of social media to gain visibility and to funnel your new followers to your landing page.
- Collaborate to win! I’m going to show you exactly how to find, pitch, and execute collaborations that will grow your audience quickly.
- Generate buzz and build your audience with giveaways! Get my step-by-step system for setting up two different types of giveaways to maximize exposure and to ensure that the people entering your giveaway will be interested in your subscription box and not just a bunch of freebie seekers!
You’ve grown your audience, you’ve got a TON of new email leads- so now it’s time to nurture them so they’re engaged and ready to BUY when you launch your subscription box! I’ll show you the exact process for keeping your new leads engaged while also mining for gold by getting their feedback, learning from them, getting to know them more clearly – so you can shape your subscription box offer to not only meet their expectations but to blow them away at launch!
- Plan out your nurture strategy using my easy-to-follow Nurture Loop Framework. Creating email content has never felt so effortless! I’ve compiled ideas for each of the categories to kickstart your content creation and to make email marketing feel a walk in the park.
- Discover more about what your new audience really desires and how you can best serve them with your subscription box by implementing surveys. Grab questions from the survey guide I’ve included or use your own.
- Make it personal and really connect with your audience in ways that WOW them. I’ll give you specific examples and resources you can use to add that WOW factor to your nurture and prelaunch efforts.
You’ve built your audience, you’ve been listening to them and this is where you’ll use the data and information you've collected to determine if the market is ready for your subscription box. Remember, the goal of a strong prelaunch is to have a built-in audience who are excited and eager to buy your subscription box when you launch! You set your goals in Module 1, this is where we take a look to see if you’re on track or if you need to make some adjustments to your prelaunch strategy.
No stress if you do, I’ll show you how to improve your results in the optimization resource guide. Once you’re happy with your results and you’ve determined product market fit it’s time to celebrate! You’ve completed prelaunch and you can move on to the next steps of launching your box. I’ll walk you through how to launch with a bang!
- Analyze your prelaunch efforts by identifying what your key performance indicators (KPIs) are and how to track them. Track everything in the digital KPI tracker for a quick pulse on your prelaunch efforts. You’ll gain clarity around how to read the data you’ve been collecting to make a smart launch decision.
- Learn how to optimize and adjust your prelaunch strategy as needed to help you race towards your goals with my Optimization Matrix that identifies exactly what you need to do to launch as quickly as possible.
- Determine the best next steps for your business with the “When to Launch Decision Tree."
- When the time is right, bring it all to an end with a proven launch strategy that we’ve used successfully over and over again in my business! Drive sales, build anticipation, and enjoy the results of your efforts!
- It's Party Time!
Ready to Join?
Start your prelaunch with a step-by-step blueprint!
When You Enroll Today You'll Get:
- 6 Implementation Modules that teach you how to find, grow, and nurture your target audience so that you’ll have a built-in list of buyers ready and eager to subscribe to your box when you launch!
- Step by step tech tutorials on how to set up your landing page so that it not only converts but will also help generate organic leads through a built-in referral and reward system.
- Four marketing strategies that you can layer together to create your own unique marketing plan to build your audience from scratch.
- No more wondering what to say or what to post on social media, with a fully prepared 30 day content calendar and over 60 social media prompts, ideas, and engagement suggestions, you’ll never wonder what to post during prelaunch!
- DIY photography resource guide so you can learn how to take your own gorgeous photos right from your cell phone.
- Welcome email series swipe files to make setting up your email automation as painless as possible! Easily swap in your brand info and copy and paste the rest!
- Keep those leads hot and ready no matter how long you stay in the prelaunch phase with the Nurture Loop Framework. Filled with loads of ways you can nurture and engage with your audience until launch.
- A proven launch strategy with a launch week calendar showing you exactly how to execute your launch with intention! I’ll walk you through every step of the way so you can maximize your launch results.
- ....and more!
Total Value: over $697
Today's Price: $199
You’ll gain immediate access to the full course content and can go at your own pace.
Did someone say BONUSES?!
✨SECRET BONUS!!✨
Prelaunch Prep Pack
When you enroll in Prelaunch Prep School TODAY (before the doors officially open to the public on 1/24!)* you’ll get a box full of goodies shipped to you, with some of my favorite products to help you kickstart your prelaunch!
($79+ Value)
What You'll Get:
- A curated box of business tools to help you during prelaunch and beyond!
- Self care extras to make sure you're taking care of you, too.
- Snacks to fuel you when you need a little pick me up!
*you must enroll before 3 pm EST on 1/24/22 to be eligible for this secret bonus. Available to US residents only. Boxes ship 2 weeks after joining the program.
SECRET BONUS!!
Landing Page Audit
When you enroll in Prelaunch Prep School TODAY (before the doors officially open to the public on 1/18!)* you’ll get a personal landing page audit from me, Jessica!
($49 Value)
What You'll Get:
- A personal review of your landing page where I’ll share feedback and suggestions specifically for you!
- A customized audit that you can refer back to so you can tweak and adjust your landing page for maximum results
- 2 months to take advantage of this bonus! Don’t worry, you don’t have to rush to get your landing page up in a hurry - you can redeem this bonus up to 2 months after you enroll in the course.
*you must enroll before noon EST on 1/18/22 to be eligible for this secret bonus.
BONUS #1
Pop Up Facebook Group
8 weeks of support inside the private Prelaunch Prep School Pop Up Facebook Group with Jessica
($497 Value)
What You'll Get:
- 8 weeks of bi-weekly Q&A sessions inside our private Facebook group to help you where you need it most so that you can keep moving forward!
- Accountability check-ins and support when you need it most!
- Community and connection with others going through the course as well, to share ideas, wins, and support.
- After the 8 weeks, the group will be archived however you’ll still have access to review the content in the group and rewatch any of the Q&A sessions whenever you need to!
BONUS #1
"Ask Me Anything" Call
20 minute 1:1 video call with me, Jessica, where you can ask me anyyyyything you want related to your sub box business!
($55 Value + not available anywhere else!)
What You'll Get:
- 20 min 1:1 zoom call with Jessica to ask all of your subscription box business questions! I don't offer 1:1 coaching anywhere else 😉
- Personal support & connection where you can ask someone who has been through it!
- The flexibility to book your call within 4 weeks of enrolling in Prelaunch Prep School
BONUS #1
Premium Support
Get your questions answered by me, Jessica, within 48 hours, so you can always keep moving forward!
(Priceless!)
What You'll Get:
- Answers to your questions related to the course content right inside your course portal. Ask a question about the course content using the "submit a question" tab and I'll answer it within 48 hours!
- Access to past Q&A bank. Review past students' questions and answers in the Q&A bank and answers to other commonly asked questions as well - you're never left to just "figure it out"!
- The option to book 1:1 time with me at a special student rate. (Currently not available anywhere else!)
BONUS #2
Done For You Social Media Templates
Made in Canva, these easy-to-use templates will make social media posting a breeze!
($37 Value)
What You'll Get:
- Over 45 social media templates made in the free design tool Canva, to help you create beautiful, captivating social media posts in less time than it takes to wait in the carpool line.
- Quick design tutorial to show you how to use the templates and customize them to make them your own
- You’ll be able to create a variety of graphics including engaging posts, sneak peeks, testimonials, launch day countdowns, giveaway announcements, and more!
BONUS #3
Subscription Box Essentials Course
Your right-hand training guide to building the foundation of your subscription box business.
($47 Value)
What You'll Get:
- 16 expert lessons where you’ll learn all about product sourcing, your sales cycle, packaging & fulfillment, managing your margins, and so much more so that you’ll have a strong foundation prepared for your business.
- 20+ worksheets, checklists, resource lists, templates, swipe files, and more to help you progress even faster and with more clarity.
- Run your subscription box idea through my 9 Pillar Framework to transform it into an even more irresistible subscription box offer that will attract raving fans and loyal subscribers!
BONUS #4 - FAST ACTION BONUS
Landing Page Audit
When you enroll in Prelaunch Prep School within the first 24 hours* of the doors opening, you’ll get a personal landing page audit from Jessica!
($125 Value)
What You'll Get:
- A personal review of your landing page where I’ll share feedback and suggestions specifically for you!
- A customized audit report that you can refer back to anytime you’d like.
- 3 months to take advantage of this bonus! Don’t worry, you don’t have to rush to get your landing page up in a hurry - you can redeem this bonus up to 3 months after you enroll in the course.
*you must enroll before noon EST on 11/9/21 to be eligible for this fast action bonus.
Plus, you'll be backed by a 14-day Risk Free Guarantee
Let me be real for a second.
Running a strong prelaunch is critical to your success at launch. I KNOW you don’t want to put in all the work that goes into building your subscription box business only to get one sale at launch...from your mom. Or worse, to launch to crickets. I don’t want that for you either.
I’ve given you everything, step by step, that will act as your blueprint to running a strong prelaunch. This program is for those who are committed to putting in the work and getting the results.
By the end of the 14-day guarantee, you’ll have had time to go through at least the first two modules. In those modules you’ll have made some decisions about your subscription box, you’ll have built the foundation for your prelaunch and you’ll have created the assets that you'll need to build a landing page and grow your audience. You’ll also have a pretty good sense of my teaching style and how I deliver.
If you don't feel like I’ve done my part in guiding you up until that point, simply reach out to me and my team, show us the work you’ve done, and we’ll refund your investment.
Ready to Join?
Start your prelaunch with a step-by-step blueprint!
Frequently Asked Questions:
I don’t have my subscription box idea completely finalized yet, I have a general idea, but that’s about it. Is this the right place for me?
ABSO-FREAKING-LUTELY! Here’s why: You’re going to get access to Subscription Box Essentials as a bonus when enrolling in this course. That training will walk you through all of the basic foundations you’ll need to build a strong foundation for your business. Start there, finalize your idea (lesson 8 will help you with that!), and once you’ve made your way through the training, you’ll be primed and ready to jump into prelaunch!
Will there be other expenses throughout this course for things like landing page software?
I teach a very specific strategy that involves incentivizing your landing page with a referral and rewards program. The platform that I prefer and recommend to do this natively is Kickofflabs. Kickofflabs has several tiers available, but everything you’ll need to do in this program can be done on the Premium tier which is $75/month. You’ll only need to pay that fee for the months that you are actively collecting leads. Once you exit the prelaunch phase, you can cancel your subscription. On average it takes about 2-3 months to run a strong prelaunch if you do not have an existing audience.
You’ll also need an email service provider, which ranges in price from free up to $40+/month. I use and recommend Klaviyo which allows you to use it for free for your first 250 email leads. Other expenses you may incur are costs to buy products for your mock-up box if you don’t already have things you could use, a website domain, and a business email address.
Remember, the goal of prelaunch is to build an audience and validate your idea so that you’re not wasting a lot of money on products, boxes, and other business-related expenses before you KNOW that you’ll have buyers and that the market is ready for your box. These expenses are minimal compared to what you could spend if you launched without running a prelaunch and had to start over.
I already have an audience but I want to learn more about the logistics of starting a subscription box. Is this the right program for me?
This program is designed specifically to help you grow and nurture your audience and validate your subscription box idea. If you already have an audience, you can apply some of the same strategies within this course to learn how to build anticipation and awareness for your new box as well as how to nurture your interested leads for the box and to learn from them to help you shape your box experience. There is still a lot of value in the course even if you’re not starting from scratch!
You’ll also get access to Subscription Box Essentials as a bonus when enrolling. That is my popular course that covers all of the foundations of the subscription box model and will help you build a solid foundation for your box.
I’m feeling a little bit overwhelmed by all the things I’ll be learning - are you sure I can do this?
Friend, it is so normal to be feeling a little apprehensive or unsure about taking on something outside of your comfort zone. I was terrified when I was prelaunching my box too, but mostly because I was winging it on my own! Here’s what I do know, you don’t have to worry about figuring it out on your own. I’ve built the blueprint for you right here. I’ve broken it down into the most important parts that will get you the results that you desire if you put in the work. Follow my lead and the resources I’ve provided and you can most certainly do this.
I’m brand new to the subscription box industry, I’ve never done anything like this before, will this be too advanced for me?
Congratulations on being a beginner! Everyone was a beginner once! This program is designed to help you build your audience from scratch without any prior experience in the subscription industry. In fact, if you have experience building and launching subscription boxes successfully then this wouldn’t be the right course for you! I keep it as simple as possible in order for you to get the results that you’re after.
I’m looking to launch a physical product, not necessarily a subscription box. Would this program work for me too?
While the content was created for aspiring subscription box owners the strategies taught can most definitely be applied to launching any kind of physical product! If you’re looking to build and nurture an audience and test product/market fit, then this program will help you do exactly that.
How much time will I need to commit to complete this program?
The program is completely self-paced so you can go at your own speed. Every learner is different, however, I kept most lessons bite-sized (under 10 minutes) and would anticipate about an hour of learning per week and then 2-4 hours of implementation, depending on the module. Some of the tech lessons are a bit longer because I’m showing you step by step, click by click, how to do each task. It’s totally normal for someone to be in prelaunch for 2-3 months (and even longer if you want to!).
How long will I have access to the program?
You’ll have access for the life of the program! That means for as long as I’m offering this program, you’ll have access to it. Should I ever choose to retire it, I will make all the videos and materials available for you to download to keep indefinitely. Also, if I make any updates to the program, you’ll get access to those as well for no additional cost!
What kind of support can I expect to receive?
If you have questions about the content or material within the course, you can always post your question right inside the course portal using the "submit a question" tab. I'll always respond within 48 hours. Your success is my success, so I want you to get all the answers you need to keep moving forward!
Is this course going to help me build my website, source products, and design custom boxes?
This course is meant to help you build your audience BEFORE you build your business! I believe building an audience before doing all of the things to build your business is a critical piece that's often overlooked. Anyone can put products together and create a cool-looking box, but if you don't have an audience to sell to before you launch, you'll have wasted a lot of time and money on products, boxes, websites, and everything else. I don't want you to be behind the ball trying to figure out how to market after you've built your business. When you build your audience FIRST, you can launch with peace of mind knowing you'll be able to generate revenue right away.
While you will get access to resources on how to create your website, source products, boxes & packaging, and more in the bonus section of the course, the main focus and the core training lessons are designed to teach you how to build an audience before you build your business.
Still thinking about it?
You’ve got big dreams. You know that your subscription box could not only change the lives of others, but it can change your life too!
You’re juggling a million things right now and you don’t have time to waste. You don’t need to be spending hours and hours each night googling and trying to piece together the free content you find in all corners of the internet.
You need a blueprint that you can follow that will save you hours of time, with proven strategies that will help you execute a strong prelaunch.
You know that in order to reach your goals you need to have an audience to sell to. Equally important, you need to have a product that they’ll want to buy.
If you resonated with any of the above, then Prelaunch Prep School was made for you.
My subscription box business has changed my life. I experienced first hand the tremendous impact that running a strong prelaunch can have on the initial success of a subscription box business.
And on the flip side, I’ve seen far too many others work their booties off to build a business they’re excited about, only to feel disappointment, frustration, and feelings of failure when they open up for orders and no one is there to buy.
If you’re ready to roll up your sleeves and do the work it takes to build an audience, nurture them and keep them engaged while you’re creating an incredible subscription box for them, then I personally cannot wait to guide you through.
I look forward to meeting you personally inside Prelaunch Prep School.
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